Monday, 4 August 2008

Chocolate the UK’s best friend, no really it is!

For most women eating chocolate ranks right up there with shopping and sex as number one ways to pass time. For the rest of us it is our number one comfort food.

The average person in the UK consumes a whopping 11.24kg’s of chocolate per person, that’s almost 16% of the total body weight of an average sized man 70kgs. In total it equates to 30% of Europe’s total chocolate consumption.

As we’re auctioning tickets away to the chocolate valley we started looking at all the regions of Europe that are famous for producing some of the world’s finest chocolate:

- Neuchâtel, Switzerland
- Paris
- Italy

Swiss chocolate is very high quality and it turns out that 53% of it is consumed within Switzerland (source wiki). Another country with high chocolate consumption, what we found interesting is the quality of chocolate consumed in both countries.

The Swiss tend to consume rich, locally produced high quality chocolate in comparison to the Brits who consume more confectionary which is higher in vegetable fat and refined sugars.

We’re not telling anybody to stop eating their fav bars from the convenience stores however next time you grabbing a bar think about the quality of the chocolate your eating. A better quality bar may contain less vegetable fats and chemicals inside it plus more of the good stuff which can be derived from chocolate, such as antioxidants.