We think the way “best music video” awards are handed out should be changed. The awards seem to go to the most visually artistic videos or the ones that use most special effects.
Some of the best music videos are pure talent because they provide great entertainment value, they’re funny and slightly corny.
Snoop Dogg’s Sensual Seduction was genius because he went back to entertaining the audience with humour, the added retro chic and low light filming was an added bonus.
Out of all the videos we saw last year (some of which were filmed with multi-million dollar budgets) we found Snoop’s one to be the most memorable.
If we had the chance to make our own music video or at least direct an artist’s video, we would strip things right back down to provide pure entertainment value.
Michael Jacksons “Beat it” (1982) was and is still one of the most entertaining music videos of all time, the video highlights were real break dancing and amazing choreography.
Both Michael Jackson and Snoop Dogg’s video have gone into to music video halls of fame because they provided genuine entertainment value. We hope to see more bands and artists go back to using this formula instead of relying too heavily on special effects and technology.
Monday, 28 July 2008
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